WRITING NEWSLETTER & MAGAZINE
WRITING NEWSLETTER & MAGAZINE
Tanggal
27-28 Januari 2010
Jam Pelaksanaan
09.00 – 17.00 wib
Tempat
Estubizi Business Center, Setiabudi Building
Pembicara / Fasilitator
Yohanes Widada
Having a lot of experience in media and journalistic area for more than ten years. Cureently, he works with good position in one of the national newspaper in Jakarta
Harga
Registration before 10 January 2010, only Rp. 1.750.000
Normal fare Rp. 2.250.000 (incl. handout, lunch, coffee break, certificate, free consultation)
Overview
Company newsletters and magazines are highly flexible marketing tools. This practical two days course shows delegates how to produce publications that inform and educate shareholders, reassure and persuade customers, recognize and motivate staff, and attract new business.
Outline
•What makes a corporate publication successful
•Preparation and planning to meet deadlines
•Finding ideas and selecting content
•Agreeing key messages, and considering the reader’s response
•Working with contributors
•Arranging and carrying out interviews
•Researching, writing and editing copy
•Adapting writing styles to suit readership
•Maintaining the corporate and human interest balance
•Making pictures, layout and design work to your advantage.
Learning Outcomes
Delegates will recognize what makes a company publication successful and will know how to find good stories and select the right content. They will be able to set and stick to production schedules, work effectively with contributors, and consider reader responses. They will also be able to carry out effective research and write copy that interests readers and gets the correct messages across.
Wajib diikuti oleh
This training is specially designed for those in the area of Communication, Public Relation, Human Resource and Marketing for success in the business area
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Finding ideas and selecting content, Researching, writing and editing copy, WRITING NEWSLETTER & MAGAZINE
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