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Judul Seminar :

Customer Relations Communication : Integrating Communication in the Customer Century (New)

Tanggal
28 – 29 Juli 2009 :

Jam Pelaksanaan
09.00 – 17.00 WIB

Tempat
Hotel Menara Peninsula
Jakarta Barat

Pembicara / Fasilitator
MAGDALENA WENAS
Pakar & Konsultan Public Relation & Communication. First Asian Master of Corporate Communications, RSM – Erasmus University, Roterdam.President of PR Society Indonesia. Aktif dalam Center for Strategic Communications and Reputation Management; Excellent Public Relations Management and Good Corporate Governance serta sebagai Head of Public Service Committee Integrated Marketing Communication Studies

Harga
Rp. 2.750.000,- / peserta
( include : sertifikat, materi, 2x lunch, 4x coffee break )

Materi
Untuk bertahan di era global yang sangat kompetitif ini, perusahaan harus memenangkan persaingan pasar, tempat dimana para customers berada. Benarlah pepatah yang mengatakan bahwa Pembeli adalah Raja. Sehingga orientasi bisnis sebuah perusahaan adalah bagaimana caranya untuk meng-create customers yang mendatangkan keuntungan bagi perusahaan. Komunikasi seperti apa yang harus dilakukan untuk membuat customers merasa nyaman dan tumbuh kepercayaan untuk tetap berbisnis dengan perusahaan kita.
Semua lini dalam organisasi perusahaan harus menyadari betapa pentingnya menerapkan komunikasi secara integral, karena saat ini adalah eranya customers.

OUTLINE WORKSHOP
Integrating Communications in 3-D

- Flying High in Customer Century
- Managing and Integrating “Moment of Truth”
- Virtual Moments of Truth
- Going the Extra Mile

First Dimension : Integrating External Communications
- Profitable Customers are Always Right
- Integrating the Voice of the Customer
- Integrating Global Communications

Second Dimension : Integrating Vertical Communications
- Developing a Customercentric Vision
- Virtual Vertical Communications
- Driving Out a Negative Work AtmosFEAR

Third Dimension : Integrating Horizontal Communications
- Teamwork-Like Riding a Bike
- Forming, Storming, Norming
- Performing

OUTPUT WORKSHOP
Setelah mengikuti training ini, peserta diharapkan bisa :

  • Meningkatkan peran aktif dalam pengembangan awareness dan corporate image
  • Meningkatkan pemahaman tentang cara menjalin komunikasi dengan customer
  • Mendapatkan kiat dan strategi dalam memecahkan kebuntuan komunikasi dengan customer
  • Mengambil posisi awal sebagai kunci sukses dalam menjalankan Customer Relationship Management (CRM)

METODE WORKSHOP :
Program pelatihan ini diadakan secara intensif. Penyampaian materi yang aplikatif, diimbangi dengan komunikasi dua arah secara interaktif dalam proses pembahasan studi kasus, assesment dan sharing pengalaman

Wajib diikuti oleh
Customer Relations Officer, Customer Service Officer, Public Relations Officer, Media Relations Officer, Corporate Communication, Corporate Secretary, Marketing/Sales, Executive Secretary, Professionals

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Di akses dari kata kunci : kunci sukses global customer relationship

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TAG
Customer Relations, Humas, Komunikasi, Public Relations


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